Held annually in Vilnius and other Lithuanian cities. Exhibitions, workshops, performances, music concerts, Cosplay, Omakase dinners and Mikoshi carrying.
Since 2009, the nowJapan festival shines as a beacon of Japanese culture in the Baltic States, drawing an annual audience of approximately 12,000 visitors. Over its 13-year run, it became the largest and most significant event of its kind in the region, connecting Lithuania with Japan through a vibrant exploration of traditional, contemporary, and pop culture.
The festival offers a dazzling array of experiences, from the powerful rhythms of Taiko drumming and the refinement of tea ceremonies to the excitement of Cosplay competitions and the avant-garde appeal of contemporary Japanese art. Attendees immersed themselves in workshops, performances, and interactive exhibitions, discovering the multifaceted richness of Japan’s cultural landscape.
As a cultural cornerstone in the Baltic States, nowJapan created an enduring legacy, igniting curiosity and appreciation for Japan’s traditions and innovations among diverse audiences. It remains a celebrated chapter in Lithuania’s cultural history, symbolizing the power of art and culture to bridge worlds.
The festival offers a dazzling array of experiences, from the powerful rhythms of Taiko drumming and the refinement of tea ceremonies to the excitement of Cosplay competitions and the avant-garde appeal of contemporary Japanese art. Attendees immersed themselves in workshops, performances, and interactive exhibitions, discovering the multifaceted richness of Japan’s cultural landscape.
As a cultural cornerstone in the Baltic States, nowJapan created an enduring legacy, igniting curiosity and appreciation for Japan’s traditions and innovations among diverse audiences. It remains a celebrated chapter in Lithuania’s cultural history, symbolizing the power of art and culture to bridge worlds.
Each edition of the festival, we’d run a unique ad campaign, collaborating with outstanding artists.
Highlights
Biggest Japanese festival in Baltic States.
National PR and media coverage.
Attended by son of Ch. Sugihara.
Numbers
13 festivals held from 2009
>168,000 visitors in total.
>350 visiting artists in total.
14 festival editions and >210 events.
Partners
Vilnius City Municipality, Embassy of Japan in Lithuania, Lithuanian Council of Culture, Canon, JTI, Kikkoman, EU-Japan Fest.
Biggest Japanese festival in Baltic States.
National PR and media coverage.
Attended by son of Ch. Sugihara.
Numbers
13 festivals held from 2009
>168,000 visitors in total.
>350 visiting artists in total.
14 festival editions and >210 events.
Partners
Vilnius City Municipality, Embassy of Japan in Lithuania, Lithuanian Council of Culture, Canon, JTI, Kikkoman, EU-Japan Fest.
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